Ad Market Continues to Seesaw.

By Claire Atkinson

Questions of potential vs. profit on tap for Advertising Week discussion

As if to set up Advertising Week, the industry convention running through Sept. 25 in New York, a parade of media bigs at Goldman Sachs' Communacopia media conference offered a united front last week, saying the advertising market is improving.

News Corp. Chairman and CEO Rupert Murdoch told analysts the ad markets are 'much better than they were four months ago,' and added that results are 'getting better every month and getting better every week.' CBS Corp. CEO Les Moonves said pretty much the same thing, and with February's Super Bowl XLIV already 70% sold, things …