THE MARKETING 100: 'SEVENS': PAT QUIGLEY

Pat Quigley first worked with Garth Brooks as senior VP-marketing for EMI in 1995 marketing "The Hits" album, which sold 10 million copies.

After his next album "Fresh Horses" sold only 4 million copies, Mr. Brooks brought back Mr. Quigley to help him with the launch of his seventh album, appropriately titled "Sevens."

"There's a leader in every industry and in country music it's Garth," says Mr. Quigley, now president-CEO of Capitol Records. "But we weren't growing the business and country music was indexing poorly in the big markets like New York, Chicago and Los Angeles."

So last August Mr. Quigley took the singer directly to the people of New York with …